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Sound the alarm for women looking for something other than traditional dating apps: Siren is shutting down.
The Seattle-based app, which billed itself as an alternative to sites such as Tinder and Match. Blackrun Ventures, which invested as part of its women-focused investment armstill lists Siren on its portfolio.
Unfortunately, the founders made a decision on April 4th to close down the company. Nevertheless, while we still see potential for the business, particularly internationally, we respect their decision. The efforts of two co-founders alone were not enough to compete with the well-funded companies in this space.
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Unfortunately, this comes at a time when Siren showed strong traction—relocation and expansion to New York, the formation of key partnerships, and user success stories that let us know we were onto something special. The app relied on conversation as a starting point rather than long profiles or photo surfing.
The app had 38, registered users, with an 80 percent response rate to initial messages, Lee noted. Its only current employees are the two co-founders, who are both now back in Seattle. Yet, as of this writing, a full calendar year later, they have not completed their obligation.
Instead, we received small, unpredictable amounts, with the other investors courageously stepping forward. Through the dedication of these committed individuals we were able to continue development, however we could never plan beyond a few months, hindering growth, milestones, and new funding opportunities.
Despite the uncertainty shadowing us, we did our best to build on our momentum, doing everything within our power to stay afloat. But without a way to harness and distribute funds for expansion, we simply could not grow fast enough. One of our goals was to change the course of this industry—an industry historically run by men, rampant with harassment, objectification, and immaturity at every level.
And as newer, better funded companies like Bumble and Hinge market themselves as relationship-friendly alternatives to Tinder, we can see how our early and persistent efforts to humanize the online dating space have influenced the conversation, and we hope this industry continues to grow in that direction. Every day our Question of the Day QOTD hosts brought a creative new question to the table, and as a result, Siren has amassed one of the best repositories of quality ice-breakers in online dating history.
Working with these inspiring women was a dream come true for us, and we only wish we had the runway to match the rest of our hustle. It was only after meeting hundreds of people in tech that we could truly appreciate the courage and forward-thinking determination of everyone who ed on to help Siren make the tech world a more intuitive, humane place.
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Our advisors and investors rallied us on and supported us in our darkest days, and here at the end, they are with us, restating how honored they are to have been part of this venture. Durex reached out to us to partner on a marketing campaign Connect that garnered over 37 million views.
We presented at TEDx.
And we accomplished all of this with a marketing budget of zero dollars and a team that never grew beyond core members. Some founders of social networks have revealed that they began to dislike their members as they grew, a sentiment we found surprising, as we have always loved our community: a creative, optimistic, and thoughtful group who supported us from the very beginning, kindly reporting issues, enthusiastically sharing their beautiful success stories, and thanking us for helping them find someone who saw them in a real, intimate, and deeply human way.
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One woman told us that she had not been able to date for over seven years, and met a wonderful, kind man on Siren who had renewed her faith in relationships. Thanks for a great, easygoing way to introduce yourself online.
Some jobs require a leap of faith to imagine that you are doing something meaningful in the world, but every time our members share a success story or their wedding photo with us, we knew the work we were doing was important. These are the people we knew we were fighting for. It was their chance, unexpected encounters that let us know our mission was worthwhile, and it is for that community most of all that we grieve this loss. Follow us individually to hear what happens next, and thank you so very much for your enthusiasm, your partnerships, your hope for our success, and your sharing in our every triumph and struggle.
What it's like to use siren, the new dating app that aims to be classier than tinder
Washington lawmakers approve capital gains tax for the first time in state history. Siren co-founders Susie Lee, left, and Katrina Hess.
Lance Mercer Photo Sound the alarm for women looking for something other than traditional dating apps: Siren is shutting down. Like what you're reading?
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Female-orientated dating app siren is closing its doors
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